Agentic Systems for Commerce
Competing at Machine Speed
Agentic Systems for Commerce (ASC)
ASC leverages market-wide data signals captured in real-time across all major retailers to power our proprietary Commerce Agentic Pods (CAPs) which work continuously to monitor competitor actions, consumer behavior shifts, and emerging market trends, to automatically execute optimizations across your entire digital commerce ecosystem.
This isn't about dashboards or tools—it's about systematic orchestration and execution at scale. ASC connects your commerce operations into a unified system that delivers measurable business impact while flattening operational costs.
Contact us at ASC@Interpublic.com to learn more and schedule your personalized proof of concept and impact analysis
What Makes ASC Unique
Unparalleled Data
Foundation
Intelligence Node captures market-wide data signals with industry-leading accuracy, monitoring your entire product portfolio alongside all competitor products in real-time. This creates a comprehensive, dynamic view of your competitive landscape down to the store and SKU level—providing the strategic intelligence to optimize operations and transform your enterprise into a more agile competitor.
Advanced Agentic
Architecture
Built from the ground up with specialized AI agents that operate 24/7 in parallel, and orchestrated to work together to optimize performance and adjust strategies dynamically based on real-time market conditions. This architecture addresses the scale, speed, and complexity required to compete across today's omni-channel commerce landscape while ensuring brand compliance and regulatory requirements
Comprehensive Commerce Playbook Library
An extensive library of enterprise playbooks designed to dominate categories in digital commerce channels. The playbooks span operational performance needs, such as product page optimization and excess inventory rebalancing, as well as strategic performance needs, such as identifying competitor merchandising and out-of-stock trends for winning share and product attribute trend analysis for new product development.
Integrated Systems
Approach
Unlike point solutions that create more fragmentation, ASC bypasses functional silos and operates as a unified system that drives coordinated actions and aligned performance across your entire commerce ecosystem.
ASC Architecture
Cognitive Layer
Enterprise Super Agent
Retailer Super Agent
Continuously orchestrates the intelligence, activations, and governance for enterprise performance and agility across your retailer ecosystem.
Our Super Agents Framework supports quick and seamless integration with other systems, such as supply chain, to ensure end-to-end alignment across the organization for enterprise-wide performance objectives.
While also providing senior leadership real-time access to market intelligence and activation levers to respond to business challenges as they arise with greater enterprise agility.
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Agentic Layer
Intelligence Briefs
Playbook Library
Specialized Agent Teams
Monitors and optimizes the performance of your product portfolio uniquely for each retailer’s platform.
Our Commerce Agentic Pods (CAPs) architecture was built from the ground up with specialized agents that operate 24/7, leveraging the library of playbooks.
Expert agent teams & playbooks are grouped together in Retailer pods to ensure performance is optimally tuned for the platform and their consumer and competitor nuances.
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Signal Layer
Market Wide Data Signals
Captures market-wide data signals on consumers, your products, and competitors down to the store level in real-time.
Our Intelligence Node Capabilities enables us to captures market-wide data signals in real-time down to the store and SKU level.
Data signals across your products and competitors include
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Product Content, Imagery, and Attributes
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Inventory Levels, Assortment,
Pricing, and Search Ranks -
Ratings & Reviews
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Retail Media Activities
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Consumer Search Trends
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ASC Commerce Optimization Playbooks
Product Page &
Retail Media Optimization
Multi-dimensional content and media optimization to drive sales through increased traffic to the page and conversion on it
Assortment
Optimization
Maximizing positioning on emerging digital shelves as they form to expand market share
Minimizing
Out-Of-Stocks
Proactive inventory management to minimize lost sales, maintain search rank performance, and protect the buy box
Conquesting for
Share Growth
Identifying and acting on opportunities when competitors are out-of-stock or have assortment gaps
Excess Inventory
Rebalancing
Strategically allocate demand to reduce excess inventory across brand and retailer supply chains, resulting in increased cash flow and reduction in shrinkage losses
Omni-Channel SLA
Management
Optimize service level performance across digital and physical channels by strategically allocating media spend to meet targets
Product Innovation
& Launches
New product innovation and launch optimization based on consumer and competitive intelligence
Marketplace Risk
Monitoring
Tracking increases in bad reviews, illegal sellers, losing buy boxes, margin dilutive price matching, and 1-star non-compliant reviews
ASC Guardrails
and Security
ASC contains a powerful set of guardrails and security tools that keep data accurate and secure, reduce hallucinations, and ensure alignment with brand and compliance guidelines.
Guardrails
ASC is designed to incorporate your brand voice and compliance guidelines to ensure alignment to brand and business objectives while driving optimal activations. The system uses multiple layers of quality assurance agents throughout each playbook stage to that specialize in minimizing hallucinations to support automated decision making.
Multi-layered Security
ASC is built on a foundation of trust, including security testing and system reliability.
We also use an enhanced breach notification and detailed reporting system to address, notify, and remediate any data breach immediately. To ensure our customer’s data security and privacy, we use an NIST Cybersecurity Framework and are GDPR compliant.
Human in the Loop
ASC leverages a structured approach that we call the 5/15/80 model that balances the risks and rewards between scaled automation and having a human in the loop.
This model works by leveraging deep experts who are enabled and in charge of the highest value portion of the product portfolio, while the system leans heavily into automation of the long tail, creating the optimal balance between system enablement and automation.
The model construct is as follows:
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Top 5% of products: High-value SKUs that should be managed continuously with expert-driven, system enabled strategies.
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Next 15% of products: Secondary SKUs that should be periodically managed in an expert review & approve model based on system recommendations.
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Bottom 80% of products: The long tail of products that should be fully automated with system optimization, ensuring no revenue opportunity is missed.
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Leadership Team
Jeriad Zoghby, PhD
Chief Executive Officer, Agentic Systems for Commerce
Roald VanWyk
Global Head of Creative Commerce, Agentic Systems for Commerce
Joan Smith
Global Head of Commerce Transformation, Agentic Systems for Commerce
